Understanding Dynamic Product Ads: A Dual Perspective for Marketers and Consumers

Dynamic Product Ads (DPAs) are among the most ubiquitous ads in e-commerce marketing, providing a connection between the products a business offers and the potential customers interested in them. These ads automatically promote products to users based on their online behaviors, such as past interactions with the website or app. Let’s look into how DPAs … Read more

The Hidden Toll of PPC Advertising: Click arbitrage costs everyone

a bad actor stealing clicks

Major search engines like Google, Bing, and Yahoo find themselves as potentially complicit accomplices in the exploitative practice known as search arbitrage. This article breaks down how search arbitrage works, highlighting the detrimental effects on advertisers, consumers, and the broader online advertising landscape. We’ll also explore the burgeoning industry built around arbitrage techniques and investigate … Read more

The deceptive practice of Google Shopping Arbitrage

Google Shopping is one of the most important channels for retailers to reach consumers, but a troubling trend known as Google Shopping arbitrage is challenging the integrity of the marketplace. This scheme involves deceptive practices where bad actors list products on their websites that are actually sold on reputable platforms like Amazon, eBay, or Target. … Read more